The success of your industrial project depends on the people you need to convince.
Government, local communities, customers, investors, employees: I help leaders and their teams build the internal alignment they need to mobilise the company’s stakeholders.
At decisive moments, everything comes down to relationships.
Opening a new site or restarting a plant
Permits, funding, local acceptance, recruitment.
Convincing customers, investors and funders
Earning the trust of those who decide your growth.
Safeguarding your licence to operate
Energy, regulation, local communities: decisions that shape a site’s competitiveness.
Navigating a divestment, a crisis or a reorganisation
Rebuilding damaged trust quickly, inside and out.
And all too often, the team that needs to convince others doesn’t speak with one voice.
Building trust, from the inside out.
Supporting each individual
Individual coaching to work through doubts and build confidence, including when speaking in public.
Aligning the team
Team coaching to share the same objectives and steer the effort over time.
Engaging the ecosystem
Interviews and workshops to shape your engagement strategy and your multichannel story.
I don’t do it for you. I equip you to do it yourselves, and to carry on without me.
Understand, align, engage, adjust.
A path travelled with the leadership team. The tools are there to serve it, not the other way round.
Understand
Identify who can speed up, slow down or block your project, decode the interests at play, spot allies and resistance.
Tools: context, SWOT, stakeholder mapping
Align
Agree as a team on what you want, what you stand for and why, and build a story you defend with one voice.
Tools: objectives and levers, storyline, key messages
Engage
Reach each stakeholder at the right time, with the right posture, the right codes and the right messenger.
Tools: action plan, timeline, preparing public speaking
Adjust
Review progress regularly, read the weak signals and change course when needed.
Tools: progress reviews, team coaching
“What is well conceived is clearly expressed.” Nicolas Boileau
A method practised before being taught.
For industrial groups, start-ups, industry associations and public bodies, in France and internationally.
Securing the future of industrial sites
Long-term energy contracts, environmental taxation, European rules.
Calming a contentious divestment
Restoring dialogue between seller, buyer, employees and government.
Bringing a new plant to life
Site selection, public funding, political support, communications.
Strengthening a key customer relationship
Aligning every team in contact with a major customer; closing a successful funding round.
Re-engaging teams
Coaching leadership teams through a reorganisation or a loss of momentum.
Advising public authorities
Supporting government bodies and industry sectors with their own engagement strategy.
Olivier Dufour
Nearly 17 years at Alcan and then Rio Tinto, including nine leading external affairs for France and the EU. Co-founder of Verkor, where I led people and stakeholder engagement, and then of BeeAlp. An HEC-trained coach, I now pass on what I have learnt in the field.
HEC Paris · Duke University · Harrison Assessments · ADN collective intelligence · ICF member